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JOURNAL ARTICLE

Digital Innovation and Service Quality of Selected Fast Casual Restaurant in Metro Manila: Basis For Competitive Advantage Plan

Ryan Tapiador1

1 Eulogio Amang Rodriguez Institute of Science and Technology

International Journal of Scientific Research and Management (IJSRM), Vol. 14(08), pp. 2979-3043 · 2026-08-11 · DOI: 10.18535/ijsrm/v14i08.ec04

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Abstract

This study aims to assess the digital innovation and service quality of selected fast casual restaurants in Metro Manila as a basis for developing a competitive v advantage plan. Specifically, it seeks to evaluate how restaurant managers, staff, and customers perceive digital innovation in terms of online ordering systems, mobile application features, integration with third-party delivery platforms, data analytics usage, contactless payment solutions, and loyalty program automation; determine whether significant differences exist among the assessments of these groups; examine the level of service quality in terms of responsiveness, reliability, tangibles, assurance, empathy, and complaint handling; and identify any significant relationship between digital innovation and service quality. Furthermore, the study aims to determine the problems encountered in both areas, develop a competitive advantage plan based on the findings, and assess its acceptability among the respondents.

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Ryan Tapiador (2026). Digital Innovation and Service Quality of Selected Fast Casual Restaurant in Metro Manila: Basis For Competitive Advantage Plan. International Journal of Scientific Research and Management (IJSRM), 14(08), 2979-3043. https://doi.org/10.18535/ijsrm/v14i08.ec04
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